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Is Red Lobster Going Upscale?

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It was announced earlier this year that Darden Restaurants had plans to sell their long time Red Lobster brand to an investment firm.

Well it looks like some business took place as the seafood chain is now operated by San Francisco based Golden Gate Capital. Their old owners, Darden also owns popular Italian chain, Olive Garden who makes up almost half of Darden’s annual profits.

Fox News reports that with Red Lobster’s new ownership, the word is they will be going slightly upscale with their presentation, marketing and menu options.

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Red Lobster CEO Kim Lopdrup admits that promotions such as “30 shrimp for $11.99” won’t be around for much longer, but successful promotions like “Lobsterfest” would still have a home at Red Lobster.

The chain is also rolling out a new presentation style when it comes to their plates, their food presentation and more. The food itself shouldn’t change much, and they will offer both affordable and pricier options for families, including more higher end items.

As long as the Wood Grilled Lobster Shrimp and Scallops stays on the menu, and they don’t mess around with the biscuits, then I’ll be a happy man!

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