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If you haven’t heard about it yet, you might be living under a rock. The ALL IN Challenge is taking the world by storm and major celebrities we know, and love are getting involved.

This ALL IN Challenge Foundation is a digital fundraiser aimed to raise money and feed those in need. This need has risen to unheard-of levels due to the COVID-19 pandemic. This food shortage that the nation is combating is affecting students in the free or reduced meals programs, newly employed individuals, recently displaced individuals or the unemployed, frontline workers, and of course the elderly population.

The money obtained by the foundation will go to help benefit the following nonprofits: Meals on Wheels, No Kid Hungry and America's Food Fund (benefiting Feeding America and World Central Kitchen). Each organization has the same overarching goal – to eliminate the need for food. Hats off to ALL IN Challenge Foundation for raising over $6M from prizes for these organizations already!

How are the celebrities getting involved?

Well, very simply the world’s A-List celebrities are offering “prizes” to get auctioned off. From athletes to music idols to entertainment figures, they are all getting involved.

Here’s an example:

Leonardo DiCaprio revved this up, donating $1M to the efforts and announced that his prize for auction is a walk on role in a Scorsese film with himself and DeNiro. He then went onto challenge Ellen DeGeneres. Her video response is below.

Others have jumped in and offered some great prizes for auction, such as:

  • Be in Kevin Hart’s next movie
  • Be Ryan Seacrest’s next co-host
  • Join Jimmy Kimmel's band on stage
  • Tom Brady Tampa Bay Buccaneers home opener invite
  • Golf with Bill Murray and Justin Timberlake at Pebble Beach

Who will be next? Personally, I challenge The Rock!

If you’d like your shot at one of these once-in-a-lifetime experiences go to the ALL IN Challenge website to bid on an experience or enter with a lesser bid for your chance to win!